Toll Brothers has officially opened its Toll Brothers at HighPoint community in Scottsdale, Arizona, marking its entry into an ultra‐luxury, single‐level housing segment in the Sonoran Desert. The gated development at 39977 N 115th St. spans expansive 2.75-acre parcels, each offering unobstructed desert and city light vistas. This launch reinforces Toll Brothers’ strategy of targeting high‐end buyers in fast-growing western markets, capitalizing on Arizona’s population growth of 1.5% year-over-year and strong demand for one-story luxury homes.

HighPoint features eight distinctive home designs ranging from 3 to 7 bedrooms, with living areas between 3,665 and over 5,000 square feet. Buyers can personalize floor plans with casitas, multigenerational suites, up to eight-car garages and RV bays. Homes start at $1.6 million, positioning the community in the top decile of Scottsdale’s home price distribution. The accompanying Design Studio provides turnkey customization, driving premium upsells and potentially boosting per-home margins by up to 10%.

By expanding into HighPoint’s ultra-luxury niche, Toll Brothers seeks to capture higher average selling prices and diversify its geographic footprint. The company’s recognition as Fortune’s #1 Most Admired Home Builder for the ninth consecutive year underpins its brand strength, which is expected to translate into above-average absorption rates. Proximity to Bartlett Lake recreation and championship golf courses enhances appeal to affluent retirees and second-home buyers, underpinning forecasts for 12–15 month sales velocity and potential contribution of $200 million in new community backlog over the next 18 months.