Toll Brothers has initiated site work on its latest luxury community, Toll Brothers at Heardmont Farms, in Forsyth County, Georgia, with sales slated to begin in spring 2026. Positioned in one of the fastest-growing counties in the Atlanta metropolitan area, this development underscores the company’s focus on high-growth, affluent markets where average household incomes exceed $120,000 and housing demand remains robust. The project adds to Toll Brothers’ presence in Greater Atlanta, where it has delivered over 1,200 homes since 2018, and supports its strategy of geographic diversification to mitigate regional downturns.

Heardmont Farms will feature 3,393 to 4,674 square-foot homes with open-concept living areas, gourmet kitchens, three-car garages, and optional basements or multigenerational suites. Entry pricing begins at $1 million, aligning with the top quintile of Forsyth County’s new-home market. At this price point, Toll Brothers expects strong absorption rates, projecting sell-through of 50 to 60 homes in the first 12 months, based on comparable community performance where average sales velocity has reached four homes per month. High customization levels via the on-site Design Studio drive per-home gross margins above corporate averages.

The community’s resort-style amenities—including a pool, cabana, pocket park, fire pit and clubhouse—cater to buyers seeking a turnkey luxury lifestyle and support higher HOA fees, estimated at $1,200 annually. Toll Brothers’ designation as Fortune’s #1 Most Admired Home Builder for nine consecutive years and consistent Builder of the Year honors reinforce brand equity, enabling the company to command price premiums of 5% to 7% over local competitors. These factors contribute to robust operating margins, which have averaged 18% over the past four quarters.

Toll Brothers’ entry into Heardmont Farms coincides with a strong balance sheet featuring $1.5 billion in unrestricted cash and a debt-to-cap ratio under 30%. The company’s emphasis on move-up and luxury buyers supports stable demand even as mortgage rates hover above 6%. With over 60 active communities nationwide and ongoing land acquisitions valued at $3.2 billion, Toll Brothers is well-positioned to sustain revenue growth above 10% annually. Investors should note the company’s targeted dividends and share-repurchase programs, underpinned by free cash flow exceeding $800 million last year, which enhance total shareholder return despite broader market headwinds.