Topsports says Nike China online sales end Jan. 1, 2027, hit seen significant as channel is 22% of revenue
NKE•Channel represented 22% of revenue
Revenue from Nike online sales contributed about 22% of total revenue for the year ended Feb. 28, 2026.
Board expects a significant short-term impact
The board expects a significant short-term hit to the business, even as Topsports said it plans to keep working with Nike on offline sales.
Nike ends Topsports' online sales in mainland China
Topsports said it received official notice from Nike that its existing online sales of Nike products in mainland China will end on Jan. 1, 2027.
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