Torrid Shutters 151 Stores in 2025, Launches Five Sub-Brands to Boost Growth

CURVCURV

Torrid closed 151 underperforming stores nationwide in 2025, including 77 closures in Q4, trimming its fleet to about 560 outlets. The company launched five sub-brands and overhauled its product assortment to optimize channels, reduce fixed costs and strengthen its operational foundation.

1. Store Closure Details

Torrid closed 151 stores during 2025, including 77 closures in the fourth quarter, reducing its total outlets to approximately 560 by year-end.

2. Strategic Rationale and Cost Savings

CEO Lisa Harper characterized the closures as deliberate strategic decisions aimed at eliminating structurally unproductive locations, reducing fixed costs and reallocating resources toward higher-growth initiatives.

3. Brand Restructuring Initiatives

The company launched five sub-brands and fundamentally overhauled its product assortment to optimize channels and pricing, seeking to deliver a more targeted mix for curvy women.

4. Outlook and Early Performance

Torrid cited positive trends in late Q4 and early Q1, stating that the new operational foundation is beginning to take hold and boosts confidence for 2026.

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