Seven-Eleven Japan purchase data added for ad targeting
Trade Desk integrated Seven-Eleven Japan retail purchase data into its platform for programmatic ad targeting across digital channels in Japan.
The deal enables activation of audience segments based on about 28 million 7-Eleven App members’ purchase behavior using up to one year of ID-POS history.
Seven-Eleven Japan data will be refreshed via API, aiming to reduce operational complexity for always-on retail media campaigns.
The move broadens access to large-scale retail data on the open internet, supporting omnichannel buying across CTV, OTT, audio and display.
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