Trade Desk to cut about 15% of workforce in restructuring drive

Sept. 4 (Reuters) - Digital advertising firm the Trade Desk will cut about 15% of its total workforce as part of its plan to streamline operations and prioritize long-term growth.

Here are some details:

• Shares of the company were up 2.7% in premarket trading.
• The layoffs are expected to be substantially completed in the third quarter of 2026, Trade Desk said in a regulatory filing.
• It expects to incur cash restructuring and related charges of $39 million to $51 million, primarily for severance and employee benefits.
• The charges will be partly offset by a reversal of $4 million to $5 million related to stock-based compensation.
• Trade Desk expects to record the charges in the third quarter of 2026.
• The company employed 3,843 full-time workers globally as of Dec. 31, 2025.