TransUnion Canada study shows 25% of consumers plan new credit applications despite inflation squeeze

TransUnion’s Q2 2026 Canada Consumer Pulse showed modest improvement in household sentiment, with 45% optimistic about finances over the next 12 months.

• Inflation remained the dominant concern, with 86% ranking it in their top three worries.
• 50% said income is not keeping pace.
• Cost pressures continued to curb demand, with 51% cutting discretionary spending; only 11% increased discretionary outlays.
• Credit appetite held steady, with 25% planning to apply for new credit or refinance; 21% considered borrowing but did not proceed.
• Fraud risk drove tighter monitoring, with 40% checking credit reports at least monthly; 44% reported recent fraud targeting.