TransUnion Launches TruIQ Studio to Slash Prescreen Times 75% and Adds MRI-Simmons Premium Segments
TransUnion launched TruIQ Credit Strategy Studio, a no-code prescreen solution reducing build times by up to 75% and streamlining campaign workflows into days. In parallel, it integrated MRI-Simmons premium audience segments into its TruAudience Data Marketplace, broadening analytics offerings for targeted marketing campaigns.
1. TruIQ Studio Accelerates Prescreen Campaign Development
TransUnion introduced TruIQ Credit Strategy Studio, a self-service prescreen solution that cuts build times by up to 75%, reducing weeks-long processes to days. The no-code, drag-and-drop interface lets marketing teams create, test and deploy prescreen strategies independently, eliminating reliance on technical experts.
2. Partnership Expands TruAudience Data Marketplace
TransUnion added MRI-Simmons premium audience segments to its TruAudience Data Marketplace, enriching the platform with advanced demographic and behavioral data. This integration enhances targeting precision for lenders and marketers, supporting more personalized campaigns and improving prospect acquisition.