TransUnion survey shows trust, transparency top factors in choosing wealth managers
TRU•Survey findings on wealth manager selection
- TransUnion survey found trust, reputation, and transparency drive wealth manager selection more than fees among U.S. consumers with $20,000+ investable assets.
- Among current investors, 65% ranked trust and reputation as top factors versus 49% citing fees and pricing.
- Prospective investors also prioritized trust and reputation, cited by 58% of respondents.
- Transparency in fees and advice led trust drivers at 56%, matching reputation and brand credibility at 56%.
- Fraud risk is a key concern, with 56% moderately to extremely worried about its impact on investments.
