Treasure Global Sees 70.1% High-Frequency ZCITY Users and 7x ARPU Growth
Treasure Global’s ZCITY saw high-frequency paid users rise from 43.9% to 70.1% while ARPU jumped sevenfold quarter-over-quarter, supporting 2.71 million registered users and over 2,000 merchants. The company is redeveloping its TAZTE platform with upgraded infrastructure and analytics to drive future scalability and monetization.
1. ZCITY Engagement Sees Record Growth
For the quarter ended December 2025, ZCITY’s high-frequency users jumped to 70.1% of paid subscribers from 43.9% in the prior quarter, driving a sevenfold quarter-over-quarter ARPU increase. The platform now boasts 2.71 million registered users and over 2,000 merchants, bolstered by AI-powered personalization, optimized rewards and deeper merchant integrations.
2. TAZTE Platform Under Strategic Redevelopment
Treasure Global’s subsidiary has initiated a strategic redevelopment of the TAZTE platform focused on overhauling technological infrastructure, enhancing analytics capabilities and refining user experience. This upgrade aims to create a scalable foundation for future commercialization and deeper integration within the company’s digital ecosystem.
3. Integrated Growth Strategy and Outlook
Building on ZCITY’s momentum and TAZTE’s rebuild, the company plans to accelerate growth through AI-driven personalization, enhanced merchant solutions and reward optimization. These initiatives target higher retention, increased transaction frequency and sustained ARPU expansion to strengthen long-term platform economics across Southeast Asia.