Trex Expands Reach with 80,000-Fan Tahoe Golf Activation and Big Break Sponsorship
TREX•Trex will sponsor the 37th American Century Championship July 8–12 at Edgewood Tahoe, engaging 80,000 fans, and Golf Channel’s Big Break x Good Good premiering in August with 'The Trex Hub' activations. The activations include on-course branding, exclusive hospitality, NBC Sports and Peacock coverage, and a recurring 'Trex Safe Zone.'
1. Sponsorship Overview
Trex has secured title sponsorships of two premier golf properties: the 37th American Century Championship July 8–12 at Edgewood Tahoe, expected to draw 80,000 spectators and celebrity participants, and Golf Channel’s Big Break x Good Good, returning in August for its 24th season.
2. On-Site Activations and Media Integration
At both events, Trex will feature 'The Trex Hub'—a branded gathering space showcasing composite decking and railing—alongside on-course signage, exclusive hospitality areas, and product demonstrations. Brand visibility extends through NBC Sports and Peacock broadcasts, reaching golf audiences nationwide.
3. Audience Engagement and Brand Impact
The campaign aims to engage millions of golf and outdoor living enthusiasts by integrating Trex into live tournaments and reality programming. Key features like the 'Trex Safe Zone' on Big Break and interactive activations are designed to reinforce Trex’s position in outdoor spaces and drive consumer awareness.
