Tripadvisor, Choice Hotels Unveil 2,500-Mile Route 66 Guide with 7,400 Properties
Tripadvisor and Choice Hotels launched an interactive Route 66 guide covering 2,500 miles across eight states, integrating Choice’s 7,400 global properties for seamless trip planning. Tripadvisor data shows 20% year-over-year growth in Route 66 pageviews and 56% of U.S. travelers plan driving vacations this year, underscoring rising traveler engagement.
1. Partnership Launch
Tripadvisor’s Wanderlab studio and Choice Hotels unveiled a collaborative Route 66 road trip guide spanning 2,500 miles across eight states. Choice Hotels contributes its network of over 7,400 branded properties, enabling end-to-end booking capabilities along the historic highway.
2. Interactive Map Features
The digital guide offers an interactive map highlighting roadside attractions, local eateries, historic sites and Choice Hotels locations. Users can build custom itineraries, book stays directly and access region-specific travel tips for each segment of the route.
3. Data Highlighting Traveler Interest
Tripadvisor reports a 20% year-over-year increase in Route 66 pageviews from 2023 to 2024, while 56% of U.S. travelers plan to drive to vacation destinations this year. These metrics demonstrate strong consumer demand for themed road-trip experiences.
4. Potential Financial Impact
Enhanced user engagement and streamlined booking could drive incremental lodging revenue for Choice Hotels and higher referral commissions for Tripadvisor. The partnership may bolster both companies’ top-line growth and strengthen platform monetization efforts.