Triton Digital launches sentiment analysis for Sounder podcast targeting platform
SSP•Sentiment analysis added to Sounder audio insights
Triton Digital launched Sentiment Analysis for Sounder, adding emotional-tone targeting to its podcast contextual advertising tools.
The tool lets buyers filter inventory by positive, negative, neutral, or mixed sentiment alongside IAB categories to refine placement decisions.
The feature is available in Sounder’s Audio Insights product, using AI models to analyze spoken audio at the episode level.
