trivago lifts full-year EBITDA guidance to €25M after 15% Q1 revenue growth
trivago N.V. posted 15% year-on-year revenue growth to €142.9 million in Q1, boosted by 17% referral revenue growth in the Americas and a 121% ROAS. The company narrowed Adjusted EBITDA loss by €2 million and raised full-year EBITDA guidance to around €25 million, while launching a €20 million buyback.
1. Q1 Revenue and Profitability
trivago generated €142.9 million in total revenue for the first quarter, marking 15% year-over-year growth driven by double-digit Referral Revenue increases in the Americas (17%) and Developed Europe (14%). Net loss improved to €7.3 million from €7.8 million, while Adjusted EBITDA loss narrowed by 31% to €4.5 million.
2. Marketing Efficiency and Conversion
Global return on advertising spend rose to 121%, up 2.9 percentage points year-over-year, reflecting effectiveness of the brand marketing strategy and compounding effects from prior investments. Product conversion rates have improved by 58% since Q1 2023, and logged-in members now contribute over 30% of Referral Revenue before eliminations.
3. Share Buyback and Balance Sheet
Supported by a cash balance of €136.1 million and zero long-term debt, the supervisory board authorized a share buyback program of up to €20 million. Execution is planned to begin at the end of May, signaling confidence in the company’s long-term value creation.
4. Updated Guidance and Outlook
Management raised full-year Adjusted EBITDA guidance to around €25 million from at least €20 million, while reaffirming expectations for double-digit total revenue growth in 2026. Early April results are in line with projections, and momentum is expected to continue into the summer travel season.