trivago Q2 2026 revenue rises 21% as branded traffic growth and higher conversion lift performance - TRVG News | Ralliestrivago Q2 2026 revenue rises 21% as branded traffic growth and higher conversion lift performance
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TRVG• Regional revenue trends
- Americas referral revenue rose 16% and Developed Europe 14%, while Rest of World fell 11% on about 7% FX headwinds and Middle East disruption.
Full-year guidance raised
- Full-year guidance was raised to mid-teens revenue growth and around EUR 30 million adjusted EBITDA, supported by scaling CRM and Book & Go growth.
Q2 revenue and profitability improve
- In Q2 2026, trivago posted 21% revenue growth to EUR 168.4 million, driven by stronger branded traffic and higher conversion.
- Adjusted EBITDA turned positive at EUR 1.1 million despite a net loss of EUR 5.2 million, reflecting improved unit economics.
Operating expenses and marketing efficiency
- Operating expenses increased to EUR 174.2 million on higher brand and performance marketing, yet global ROAS improved to 121.8% from 119%.
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