Trulieve signs exclusive licensing deal with Connected for Alien Labs, Connected brands in Florida and Texas
Trulieve signed an exclusive master licensing agreement with Connected for Alien Labs and Connected cannabis products in Florida and Texas. The agreement grants a perpetual, royalty-free license, with the Texas rollout subject to final licensure and regulatory approvals.
1. Licensing agreement
The agreement covers genetics, trademarks and proprietary know-how to cultivate, manufacture and commercialize the brands’ products in Florida and Texas. Trulieve plans to expand Florida offerings into new categories and form factors. The agreement also includes an option to negotiate licensing rights in additional expansion markets.
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