Truly Hard Seltzer Launches Casting Call for Reality Series with All-Expenses Spring Break Getaway
Truly Hard Seltzer opened a nationwide casting call for friend groups to star in a three-part reality miniseries filmed during a Florida spring break retreat from April 16–19, offering an all-expenses-paid getaway. The campaign features partner JaNa Craig and will promote new Truly Party Pack and Truly Paradise Pack flavors.
1. Nationwide Casting Call
Truly Hard Seltzer is accepting video submissions from friend groups nationwide to compete for a starring role in a three-part reality miniseries. Entrants must post a TikTok or Instagram video with #TrulyUnscripted and complete an online application to advance to video callbacks.
2. Spring Break Retreat and Filming
The winning group will enjoy an all-expenses-paid weekend at a Florida beach house from April 16–19, where a full production crew will document their interactions. Footage will be edited into a three-part series set to premiere on YouTube this spring.
3. Marketing Integration and Product Promotion
Boston Beer Company will integrate the miniseries promotion with its Truly Party Pack (Citrus Squeeze, Pineapple, Watermelon, Raspberry) and new Truly Paradise Pack (Mango Tango, Pineapple Plunge, Blood Orange Breeze, Passionfruit Orange Guava). Partner JaNa Craig will aid casting and boost social media engagement.