Truly Hard Seltzer Stakes $5 Million Fan Prize, Unveils Limited-Edition Soccer Packs
SAM•Truly Hard Seltzer is offering a $5 million prize to U.S. fans if the U.S. Men's National Team wins the tournament, marking the largest single fan reward tied to American soccer. The campaign features limited-edition 12-packs and 24-oz collectible cans themed after U.S. Soccer cities to drive sales through July.
1. Campaign Overview
Truly Hard Seltzer is offering a $5 million prize to one U.S. fan if the U.S. Men's National Team wins the tournament. Eligible fans aged 21+ can enter by posting a photo or video with a Truly x U.S. Soccer can on Instagram, TikTok, Facebook or X and tagging #TrulyBelieves; the promotion runs as long as the team advances through July.
2. Limited-Edition Packs
The brand launched a Star Squad Variety Pack featuring Watermelon Wave, Orange Slices, Baller Berry and Red, White & Tru flavors, plus 24-oz collectible city cans representing 11 host cities and a national edition, each with custom U.S. Soccer–inspired graphics.
3. Marketing Impact
This tournament-long campaign aims to boost Truly Hard Seltzer sales and engagement during peak soccer viewership. The $5 million prize and themed products reinforce the brand’s hard seltzer leadership and encourage trial among sports fans.
