Supporters say the initiatives help expand opportunities for historically disadvantaged groups and improve governance and decision-making, while Trump and other critics say they discriminate against white people and men and undermine merit-based advancement.
Kristin Hull, chief investment officer of Nia Impact Capital, which often lobbies tech companies on social issues, says the decline in appointments reflects a return to male-dominated corporate leadership.
"We were making such progress," she said. "Now the bro culture is alive and well."
However, conservative activist Robby Starbuck, who has pushed companies, including Tractor Supply TSCO.O and John Deere DE.N, to roll back DEI in several high-profile social media campaigns, has welcomed the change.
"They were focused on all the wrong things, and it shows in their earnings," he said. Neither company returned requests for comment.
Asked about the rollback of corporate diversity programs, White House spokeswoman Allison Schuster said Trump "was resoundingly elected with a mandate to end divisive, racist policies and restore merit and efficiency."
Under Trump, the Equal Employment Opportunity Commission, created under the Civil Rights Act of 1964, has been tasked with rooting out what the administration calls illegal DEI practices that it says gave preferential treatment to women and racial minorities in hiring and promotions.
Many companies scrapped or reassessed their diversity initiatives before Trump's second term after the Supreme Court ruled in 2023 that it was illegal to consider race in college admissions. Though the decision didn't cover corporate practices, it set off a cascade of legal threats against companies over a range of diversity initiatives.
Trump last year issued executive orders restricting certain DEI programs among federal contractors and within the federal government, then declared "our country will be woke no longer."
The Trump administration is threatening hefty fines for companies that do not comply.
IBM in April agreed to pay $17 million to resolve allegations it discriminated against some employees and failed to comply with Trump's orders calling DEI initiatives illegal for federal contractors.
The U.S. Justice Department alleged IBM prioritized diverse candidates in hiring, tying bonuses to hitting certain demographic targets in employment decisions. IBM, which was the first U.S. company to face action under Trump's anti-DEI directive over its employment practices, did not return requests for comment.
It denied any wrongdoing in the settlement agreement.
Shareholders, however, have shown little appetite for proposals seeking to weaken DEI. Three shareholder proposals put forward by conservatives targeting corporate DEI efforts won just 1.5% support on average at annual meetings in recent months, a typical rate.