TrusTrace, FYUL Partner to Boost Coca-Cola Merch Supply Chain Transparency
TrusTrace has partnered with FYUL to implement AI-validated supply chain mapping, risk assessment and compliance infrastructure for FYUL’s global on-demand merchandise network, serving brands including Coca-Cola, MTV and Dunkin’ Donuts. The platform will centralize certificate collection and prepare data for EU Deforestation Regulation and Digital Product Passport requirements.
1. Partnership Overview
TrusTrace has formed a strategic partnership with FYUL, the on-demand merchandise platform representing Printify, Printful and Snow Commerce, to build supply chain visibility and compliance infrastructure across FYUL’s global manufacturing network. The collaboration will service brands including Coca-Cola, MTV, NBC, Comedy Central and Dunkin’ Donuts, with terms undisclosed.
2. Compliance and Platform Capabilities
The TrusTrace platform will centralize compliance documentation, map FYUL’s supplier network, conduct risk assessments and manage certificate collection. AI-validated data collection replaces manual processes and prepares the network for EU Deforestation Regulation and Digital Product Passport compliance.
3. Implications for Coca-Cola Merchandise
By integrating TrusTrace’s infrastructure, Coca-Cola’s on-demand merchandise can leverage enhanced transparency, streamlined onboarding and real-time compliance reporting to meet tightening global regulations and increasing brand partner expectations.