TryHard Expands Music Circus After 25,000-Attendee SBI Fireworks Festival
THH•TryHard Holdings' Music Circus co-hosted the SBI Fireworks Festival in Chiba drawing over 25,000 attendees, demonstrating strong demand for large-scale experiential events. The Company has scheduled five major nationwide Music Circus festivals from July to September 2026 under its partnership with SBI Holdings to expand its entertainment ecosystem.
1. SBI Fireworks Festival Success
TryHard’s Music Circus brand co-hosted the SBI Fireworks Festival in Chiba with SBI Holdings, drawing over 25,000 attendees and earning strong visitor feedback. The combined drone light show and fireworks display highlighted Music Circus’s capacity to deliver large-scale experiential entertainment.
2. Nationwide 2026 Event Pipeline
Music Circus has unveiled five flagship events from July through September 2026, including the Senshu Beach Lantern Festival Vol.7, SBI Fireworks Festivals in Sakai and Osaka-Sennan, SBI MUSIC CIRCUS Osaka, and SBI MUSIC CIRCUS Hokkaido. This expanded calendar aims to deepen local and tourist engagement while diversifying revenue streams under SBI partnership.
