Tubi Launches Scene Sense Ads, Amazon DSP Package and Free F1 Altcasts
Tubi unveiled three interactive ad formats at IAB NewFronts—Scene Sense overlays, Interactive Pause Ads and Connected Conversions—leveraging 100 million monthly users. It expanded Amazon DSP access to 10% unique viewers, added InMarket and Kochava outcome measurement, and announced free F1 altcasts plus a FIFA World Cup FOX Hub.
1. New Interactive Ad Formats
At IAB NewFronts, Tubi introduced Scene Sense overlays that surface scene details during pauses, Interactive Pause Ads with carousels, trivia and polls, and Connected Conversions linking TV ad exposure to mobile engagement via push notifications, emails or QR codes.
2. Strategic Partnerships and Measurement
Tubi expanded its Amazon DSP partnership with a Priority Access package giving first-look to 10% unique viewers, leveraged Amazon Authenticated Graph to recognize 85% of its supply, and integrated InMarket and Kochava to directly measure sales and box office outcomes.
3. Exclusive Sports Culture Programming
Tubi will offer free live Formula 1 altcasts with Apple TV featuring top creators for multiple 2026 races and will host a FIFA World Cup FOX Hub, combining creator-led commentary and exclusive sports content to engage younger, digitally native audiences.
4. CEO Insights on Free AVOD Strategy
Tubi’s leadership emphasized that its ad-supported, free on-demand model meets consumer demand across Hollywood movies, originals, creator content and live sports, helping build scale with over 100 million monthly active users and driving strong advertiser performance.