Turning Point Brands’ ALP nicotine pouches land Matchroom Boxing partnership in UK, Ireland expansion push
TPB•ALP lands Matchroom Boxing partnership
Turning Point Brands’ ALP nicotine pouches secured an exclusive partnership with Matchroom Boxing, marking its first major UK-Ireland push.
The move follows ALP’s July 2026 launch across the UK, Ireland, and Europe as part of an 11-market rollout.
Broadcast and in-ring placement starts Sept. 5
The agreement delivers exclusive in-ring and broadcast placement across Matchroom’s autumn schedule, starting Sept. 5 at Dublin’s Croke Park.
