Twisted Tea Launches Summer Party Pack with New Lemonade and Rocket Pop
SAM•Boston Beer’s Twisted Tea is rolling out a Summer Party Pack nationwide featuring new Twisted Lemonade and returning Rocket Pop in 12-, 24- and 30-pack formats. A QR-code promotion on select packs grants entry for one of 25,000 instant prizes plus the grand-prize fighter jet ride.
1. Summer Party Pack Launch
Twisted Tea has introduced a Summer Party Pack available coast-to-coast in 12-, 24- and 30-pack configurations. The pack combines new and returning limited-edition flavors with classic Original and Half & Half offerings to drive seasonal sales.
2. Flavor Offerings
The Summer Party Pack debuts Twisted Lemonade—a hard lemonade in a temperature-activated, color-changing can—and brings back Rocket Pop with cherry, lemon-lime and blue raspberry brewed tea. These join the core Original and Half & Half to deliver a full spectrum of summer-inspired tastes.
3. QR-Code Contest Details
Select Summer Party Pack cans and point-of-sale displays feature a QR code that grants instant entry for one of 25,000 prizes, with every scan entered for a grand-prize fighter jet ride experience.
