Tyson Foods Seals Multi-Year Jersey Patch, Official Protein Deal with 19 Razorback Teams
Tyson Foods will feature its logo on jerseys across all 19 Razorback varsity teams under a new multi-year agreement, becoming the Official Protein of the Arkansas Razorbacks starting 2026-27. The deal also secures extensive brand placements at venues and media platforms, enhancing visibility and youth engagement in Tyson’s home state.
1. Expanded Partnership Agreement
Under a multi-year agreement beginning in the 2026-27 season, Tyson Foods logo will appear on the jerseys of all 19 men’s and women’s varsity Razorback teams. The deal designates Tyson as the Official Protein of the Arkansas Razorbacks and emphasizes nutritional support for athletes.
2. Comprehensive Brand Integration
Brand placements extend beyond uniforms to include logo displays on playing fields, courts and media backdrops at press conferences and broadcast facilities. A brand ambassador program will engage student-athletes in promotional activities across the university’s athletic venues.
3. Strategic Growth Objectives
Tyson Foods aims to strengthen connections with younger consumers by associating its protein portfolio with collegiate competition and community engagement. The partnership reflects a broader strategy to meet rising protein demand with products that are nutritious, convenient and affordable.
4. Arkansas Heritage and Community Impact
This agreement builds on more than 90 years of Tyson Foods’ presence in Arkansas and reinforces the company’s commitment to the local community. By investing in collegiate athletics, Tyson supports student development and amplifies brand visibility in its home state.