U-Haul Introduces 1-Year Price Lock Guarantee at Over 2,100 Facilities
U-Haul is rolling out a 1-Year Price Lock Guarantee at more than 2,100 U-Haul-owned facilities, ensuring customers face no monthly rate increases, administrative fees or deposits for 12 months. The program includes a free first month with qualifying one-way equipment rentals, optional insurance and a complimentary discus lock.
1. U-Haul Launches 1-Year Price Lock Guarantee
U-Haul CEO Joe Shoen has introduced a program that locks monthly self-storage rates for 12 months without increases, eliminating administrative fees and deposits. This initiative is positioned as a solution to unpredictable rate hikes by competitors.
2. Highlighting Competitor Pricing Tactics
Shoen criticized major storage operators for using low introductory rates followed by frequent price increases and hidden fees, referencing a recent lawsuit by New York City regulators against a rival for predatory pricing. U-Haul aims to restore consumer trust with transparent pricing.
3. Program Benefits and Eligibility
New self-storage customers and existing customers renting additional units at U-Haul-owned locations receive the 1-Year Price Lock, with optional insurance, a free discus lock, and a free first month when paired with one-way equipment rentals. No deposits or administrative fees apply.
4. Nationwide Availability and Scale
The 1-Year Price Lock is now available at more than 2,100 U-Haul-owned and operated facilities across the U.S. and Canada. U-Haul operates 1,126,800 rentable units and 98 million square feet of storage, ranking as North America’s third-largest storage operator.