Uber Acquires €500M-Valued Blacklane to Strengthen $10B Luxury Travel Segment
Uber agreed to acquire Berlin-based Blacklane, which operates in over 500 cities and was valued above €500 million in 2024, to boost its luxury travel segment. Its premium categories generated more than $10 billion in gross bookings, a 35% increase, and the deal should close by end-2026 pending approval.
1. Acquisition Details
Uber has reached an agreement to acquire Berlin-based chauffeur booking platform Blacklane, which operates in over 500 cities across more than 60 countries. Financial terms were not disclosed and the transaction is expected to close by the end of 2026 pending regulatory approval.
2. Luxury Segment Expansion
The deal accelerates Uber's push into the executive travel market, complementing its Uber Elite service and higher-end categories. These premium offerings generated more than $10 billion in gross bookings last year, marking a 35% increase from the prior year.
3. Competitive Context
The luxury ride-hailing sector has seen recent moves from rivals, including London-based Wheely's entry into New York City and Lyft's $110 million acquisition of TBR Global Chauffeuring. This acquisition strengthens Uber's position against growing competition for high-net-worth and corporate clients.