UBS and Morgan Stanley Raise Zebra Technologies Targets to $335 and $323
UBS raised Zebra Technologies’ price target from $310 to $335 while Morgan Stanley lifted its target from $309 to $323, driving the consensus average to $345 for a 35% upside. Zebra projects Q1 revenue of $1.48 billion versus $1.43 billion estimates and FY2026 EPS at $18.
1. Analysts Lift Price Targets
UBS increased its price target for Zebra Technologies from $310 to $335 with a Buy rating, while Morgan Stanley raised its target from $309 to $323 and maintained an Equal Weight rating. These upgrades drove the consensus average target to $345, implying nearly 35% upside.
2. Strong 2026 Financial Outlook
Zebra’s guidance forecasts Q1 2026 revenue of approximately $1.48 billion versus analyst estimates of $1.43 billion and a full-year adjusted EPS of $18 at the midpoint. Management cited a robust sales pipeline and ongoing investments in AI-powered frontline solutions, RFID and machine vision technologies as key growth drivers.
3. Q4 Regional Growth & Sector Focus
In Q4, Zebra recorded robust revenue growth in Asia Pacific and Latin America and returned to growth in Europe. The company plans to leverage this momentum to expand in healthcare, manufacturing and retail sectors through its Connected Frontline and Asset Visibility and Automation segments.