UBS Cuts Coupang Target to $25; Bernstein Starts Underperform at $17
UBS cut Coupang’s price target to $25 from $35 while retaining a Buy rating, citing share weakness from regulatory scrutiny and investigations after a November 2025 data breach. On February 5, Bernstein initiated coverage with an Underperform rating and a $17 target, noting limited growth prospects in e-commerce and food delivery.
1. UBS Lowers Price Target to $25
UBS trimmed its Coupang price target from $35 to $25 on February 19, maintaining a Buy rating despite recent share underperformance driven by external pressures.
2. Investigations Spark Near-Term Uncertainty
Multiple probes and regulatory scrutiny following the November 2025 data breach have heightened headline risk and weighed on investor sentiment.
3. Stabilization in Spending and Traffic Trends
UBS highlights early signs of stabilization in customer spending and website traffic, suggesting operational metrics may be recovering from previous disruptions.
4. Bernstein Initiates Underperform at $17
On February 5, Bernstein began covering Coupang with an Underperform rating and a $17 target, citing limited expansion potential in sluggish e-commerce and food delivery markets.