UBS Raises Amazon Target to $311, Stifel to $300 Citing AWS Growth
Amazon shares have fallen 15% over the past year and 10.8% YTD, plunging after the company announced a $200B capital expenditure plan. UBS raised price target to $311 from $310 forecasting AWS revenue could double by 2028, while Stifel lifted its target to $300 from $295 citing advertising and eCommerce.
1. Stock Performance and CapEx Plan
Amazon shares have dropped 15% over the past year and 10.8% YTD, with a sharp decline following the announcement of a $200 billion capital expenditure plan aimed at expanding infrastructure across retail and cloud operations.
2. UBS Raises Target on AWS Growth
UBS increased its price target to $311 from $310, citing an analysis that Amazon Web Services revenue could double by 2028 as enterprise demand for cloud and AI services accelerates.
3. Stifel Highlights Advertising and eCommerce
Stifel lifted its price target to $300 from $295, pointing to robust advertising revenue growth and strong eCommerce performance in the fourth quarter of 2025 as key drivers.
4. Jim Cramer on Retail Support and AI Risk
A prominent commentator noted that Amazon’s retail division will provide support for overall results but warned that competition in AI infrastructure, particularly from Microsoft Azure, represents an existential challenge.