UBS analysts conducted recent interviews with roughly 25 enterprise IT executives and partners and found that growth in non-AI application software spending remains constrained. The broader SaaS demand backdrop was characterized as challenging with little evidence of near-term acceleration in bookings trends.

For Salesforce, feedback on Sales Cloud and Service Cloud was steady while sentiment on Marketing Cloud, Commerce Cloud, Tableau and MuleSoft was mixed, leaving UBS to describe the latest bookings signals as in-line. The firm highlighted a high bar for achieving the company’s expected second-half growth acceleration given the current demand environment and assigned a 25%–40% probability that targets may only be modestly met.

UBS is cited as a partner supporting Chainlink’s decentralized oracle network alongside SWIFT, aiding in securing over $100 billion in total value across applications. This involvement underpins a forecast that Chainlink’s market valuation could climb from its current $7 billion to about $20 billion within five years as institutional adoption expands.

UBS’s dual role—providing in-depth enterprise software research and participating in blockchain infrastructure partnerships—demonstrates its strategy to leverage advisory and fintech capabilities. These activities may diversify revenue streams and strengthen its positioning in both traditional IT spending trends and emerging digital asset markets.