UK supermarket sales rise 3.2% in October
XLP•UK supermarket sales rose 3.2% in the four weeks ended October 31, 2026, while unit sales increased 1.5%. Online grocery sales climbed 13.1%, compared with 1.5% growth in stores.
1. Sales growth
Supermarket sales rose 3.2% in the four weeks ended October 31, supported by Halloween spending, half-term holidays and grocery stockpiling. Unit sales increased 1.5%, the strongest growth this year outside Easter.
2. Online and ambient sales
Online grocery sales climbed 13.1%, compared with 1.5% growth in stores, and e-commerce contributed nearly 59% of FMCG value growth. Ambient grocery sales grew 10.6% in October’s second half, with canned goods surging 27%.
3. Retailer figures
Over the latest 12 weeks, Ocado sales rose 16.8%, compared with 10.9% at M&S and 6.7% at Lidl.
