Ulta Beauty Launches Same-Day Delivery on Uber Eats’ US Marketplace
ULTA•Ulta Beauty is now available on Uber Eats’ retail marketplace across the U.S., granting same-day beauty product delivery directly to consumers via the app. This partnership leverages Uber Eats’ logistics network to deepen Ulta’s omni-channel reach and could accelerate digital sales growth.
1. Partnership Details
Ulta Beauty is now accessible through Uber Eats’ U.S. retail marketplace, offering same-day delivery of skincare, makeup and haircare products directly via the app. Customers can browse Ulta’s full product assortment alongside restaurant and grocery options in their Uber Eats feed.
2. Strategic Impact
The integration taps into Uber Eats’ nationwide logistics network of over 10,000 delivery partners to enhance Ulta’s omni-channel distribution and convenience. This extended reach could drive incremental digital revenue and attract new customers seeking rapid home delivery of beauty essentials.
3. Competitive Landscape
By launching on a major food-delivery platform, Ulta differentiates its e-commerce experience from rivals and sets a precedent for rapid-delivery partnerships in the beauty sector. Competitors may now feel pressure to secure similar on-demand delivery collaborations to maintain market share.
