Ulta Beauty Q4 Sales Up 10%, Loyalty Members Reach 46.7 Million
Ulta Beauty’s fiscal 2025 net sales rose nearly 10% to $12.4 billion, with comparable sales up 5.4% driven by a 3.3% average ticket increase and a 2% rise in transactions. Active loyalty members grew 5% to 46.7 million while SG&A expenses jumped 23% to $1 billion.
1. Q4 Fiscal 2025 Financial Performance
Ulta Beauty’s fiscal 2025 net sales increased nearly 10% to $12.4 billion, driven by a 5.4% comparable sales gain that reflected a 3.3% rise in average ticket and a 2% boost in transactions.
2. Loyalty Program and Brand Expansion
The loyalty program expanded 5% to a record 46.7 million active members, underscoring strong customer engagement as Ulta introduced over 100 new brands, including Moroccan Oil and Drake’s Better World Fragrance, to diversify its assortment.
3. International Store Expansion
International growth accelerated with nearly 100 new store openings across five countries, highlighted by the acquisition of Space NK in the UK and Ireland, positioning Ulta to capture decorative beauty market share overseas.
4. Profitability and Outlook
SG&A expenses climbed 23% to $1 billion due to higher incentive compensation and investments in the Unleashed strategy, while gross margin dipped 10 basis points to 38.1%; the company remains cautious on consumer demand but expects sustainable returns from its investments.