Under Armour appoints Kara Trent CMO and Adam Peake President, Americas
Effective February 2, 2026, Under Armour names Kara Trent Chief Merchandising Officer and Adam Peake President, Americas. Yassine Saidi transitions to Senior Advisor, Design and Expression as part of a unified operating model to drive sustainable growth and operational discipline.
1. Earnings Release and Conference Call Scheduled for February 6, 2026
Under Armour, Inc. will report third quarter fiscal 2026 results for the period ended December 31, 2025, on Friday, February 6, 2026. The company plans to issue the earnings release at approximately 6:55 a.m. Eastern Time, followed by a live conference call with management at 8:30 a.m. ET. Investors can access the webcast and replay through the company’s Investor Relations website. This event will provide insights into revenue trends, margin performance and progress on the company’s ongoing cost discipline initiatives, with commentary from CEO Kevin Plank and the finance leadership team.
2. Executive Leadership Realignment to Drive Growth and Operational Discipline
Effective February 2, Under Armour announced key leadership changes designed to sharpen execution and align product, brand and go-to-market functions. Kara Trent, with 24 years of industry experience and most recently President, Americas, has been named Chief Merchandising Officer. In this role she will oversee category management, assortment planning and channel segmentation to optimize SKU productivity and margin performance across the full apparel, footwear and accessories portfolio. Adam Peake, who has held senior roles in U.S. sales, global marketing and footwear over 16 years at the company, becomes President, Americas, leading marketplace strategy, distribution and omni-channel growth across North and South America. Additionally, Yassine Saidi transitions to Senior Advisor, Design and Expression, continuing to shape Under Armour’s creative direction and long-term brand aesthetic.