Under Armour publishes fiscal 2026 annual report

Strategy centers on tighter assortments and higher average pricing, with roughly 25% fewer SKUs over two years to improve demand concentration.

Apparel remains the core profit engine, with footwear targeted for improved consistency; running positioned as a major growth opportunity off elite-performance credibility.

Fiscal 2027 priorities shift to stabilizing the business, with near-term revenue trade-offs framed as necessary to rebuild profitability and marketplace discipline.

Under Armour filed its fiscal 2026 annual report, marking continued progress in a multi-year turnaround aimed at simplifying operations and sharpening brand focus.

Management flagged macro volatility and higher U.S. tariffs as key pressures, citing margin strain despite execution against its transformation plan.