Unilever Cuts 2026 Sales Growth Outlook on US and Europe Slowdown
Unilever projects muted sales expansion in 2026, citing a slowdown in US and European markets. The consumer giant warned that softening volume gains and price deflation in these regions will constrain growth.
1. Guidance Revision
Unilever trimmed its 2026 sales growth outlook, signaling a more cautious stance on revenue expansion compared to its previous targets. Management noted that revised guidance reflects softer underlying demand and increased promotional activity across major product lines.
2. Regional Headwinds
The company highlighted sluggish consumer spending in the US and Europe, pointing to soft volume performance and deflationary price pressures in key categories. Unilever emphasized that these two regions, which together account for over 40% of group sales, will be the primary drag on overall growth.