Unilever expands Wonder Wash rollout to India, Brazil after Europe success
UL•Brazil opportunity
Brazil's short-cycle laundry segment is projected to rise 150% by 2029, creating about EUR 100 million of incremental market opportunity.
Expansion beyond Europe
Unilever is expanding its Wonder Wash short-cycle laundry detergent rollout beyond Europe into India and Brazil.
The launch builds on Wonder Wash-driven gains in Europe, where OMO became No. 1 in laundry liquids in the UK, France and Türkiye.
India premium liquids push
The push targets premium liquid detergents in India, where liquids are growing four times faster than the broader laundry market.
