Unilever Joins 35-Initiative Regenerative Farming Pilot; Makeup Remover Market to Reach $2.1bn
UL•Unilever joined 39 companies, including Nestlé and Mondelez, in a pilot of the Regenerating Together framework across 25 countries, 35 initiatives and 23 systems, with phase two launching June 2026 in Saskatoon. The global makeup remover market will grow from $1.6bn in 2025 to $2.1bn by 2032 at 4% CAGR.
1. Regenerative Agriculture Pilot
Unilever teamed up with 39 other food and beverage companies in a global pilot of the Regenerating Together framework, engaging 35 initiatives across 25 countries and 23 production systems. Participating farms include 25 Canadian oat operations and 150 U.K. wheat, oat and barley farms, plus projects in India, Denmark and Argentina. The structured four-step process assesses soil, prioritizes biodiversity and carbon goals, implements tailored practices and measures results, with phase two set to launch in June 2026 in Saskatoon to expand adoption and integrate digital monitoring.
2. Makeup Remover Market Growth
The global makeup remover market is projected to expand from $1.6bn in 2025 to $2.1bn by 2032 at a 4.0% CAGR, driven by demand for microbiome-friendly formulas, sustainable packaging and AI-driven personalization, alongside the rise of double-cleansing routines. Unilever’s personal care division is positioned to capitalize on these trends through product innovation and eco-friendly branding initiatives.
