Unilever supply chain chief says AI boosts forecasting, resilience ahead of FIFA World Cup 2026 retail push
UL•Longer-term digital backbone and AI rollout
Unilever plans an enterprise-wide Google Cloud digital backbone to support agentic workflows across business processes over the next five years.
More than 40 AI-powered digital twins are slated for rollout over 18 months, aiming for predictive manufacturing, earlier issue detection and smarter decisions.
AI-powered supply chain to improve forecasting and resilience
In an Aug. 13, 2026 interview, Unilever supply chain executive Vicky Cuthbert outlined a shift to an interconnected AI-powered supply chain.
Management is prioritizing faster decision-making, improved forecasting, higher efficiency and stronger resilience to disruption across global operations.
AI tools generate weekly 104-week forecasts across more than 5 million product-customer combinations in 40 markets, supporting scenario planning.
