Unilever to sell Welly bandage brand to Forward Consumer Partners
UL•Unilever agreed to sell Welly Health to Forward Consumer Partners for undisclosed terms. The deal is expected to close in the fourth quarter, subject to customary closing conditions.
1. Sale agreement
Unilever said it agreed to sell Welly Health PBC, known for its colorful adhesive bandages, to private-equity firm Forward Consumer Partners. Financial terms were not disclosed, and the deal is expected to close in the fourth quarter, subject to customary closing conditions.
2. Welly and Unilever
Unilever acquired a majority stake in the U.S. brand in 2021 from co-founder Eric Ryan for an undisclosed price. Ryan is expected to return as a strategic adviser and board member, the Wall Street Journal reportedly said. Unilever has been shifting towards beauty and well-being brands under CEO Fernando Fernandez.
