Urban Outfitters stock fell 12% on the first trading day of 2026 after reporting a 9% rise in total sales for November and December 2025 compared with the prior year. Same-store sales increased 5% company-wide, led by an 18% gain at FP Movement, 9% at Urban Outfitters, 5% at Free People and 3% at Anthropologie. For the 11-month period through Dec. 31, 2025, total revenue rose 11% and comps climbed 6%, signaling a deceleration in the holiday quarter versus earlier in the year. Analysts had anticipated holiday sales growth north of 9% to support January-quarter estimates, and this shortfall has raised concerns that earnings due later this month could miss consensus forecasts.

Margaret Hayne, Co-President and Chief Commercial Officer of Urban Outfitters, completed the indirect sale of 18,666 shares between Dec. 9 and Dec. 10, 2025, for approximately $1.4 million based on a weighted average price of $77.41 per share, as disclosed on SEC Form 4. Post-transaction, Hayne holds 1,176,273 shares in her direct account and 2,337,392 shares indirectly, representing combined holdings valued at roughly $278 million based on the Dec. 10 closing price of $81.85. All shares were sold from trust-managed entities, leaving Hayne with over 3.5 million shares across direct and indirect holdings and underscoring insider confidence in the company’s long-term prospects.