U.S. Bancorp survey finds 44% of U.S. adults spend more on self-care, wellness

USB•2026-10-21

A U.S. Bancorp survey found that 44% of U.S. adults are spending more on self-care and wellness, while consumers are deprioritizing travel and luxury spending as larger financial goals take longer to reach.

1. Spending priorities shift

A U.S. Bancorp survey found that 44% of U.S. adults are spending more on self-care and wellness. Consumers are deprioritizing travel and luxury spending as larger financial goals take longer to reach, the survey found.

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U.S. Bancorp survey finds 44% of U.S. adults spend more on self-care, wellness

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U.S. Bancorp survey finds 44% of U.S. adults spend more on self-care, wellness

1. Spending priorities shift

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U.S. Bancorp survey finds 44% of U.S. adults spend more on self-care, wellness

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