U.S. Bancorp Advisors introduced Wealth Connect, a team-based advisory service for clients with a minimum $25,000 balance, providing licensed financial advisors via phone and video consultations. The service offers personalized portfolio recommendations, ongoing investment guidance and annual portfolio reviews to help emerging affluent investors align strategies with long-term goals.

The bank upgraded its self-directed brokerage platform to offer commission-free trading of stocks, mutual funds and ETFs with no account minimums, plus margin and options trading for qualified investors. Concurrently, a next-generation digital investing experience was launched to integrate banking services with investing capabilities, enabling customers to track spending, saving, borrowing and investments in one ecosystem.

These new wealth offerings aim to expand fee-based advisory accounts, drive increased brokerage activity and grow assets under management among emerging affluent clients. By fostering higher engagement and cross-selling opportunities, U.S. Bank expects to generate recurring fee income tied to rising AUM levels.

The rollout complements U.S. Bank’s pending acquisition of BTIG, projected to contribute $175–200 million in quarterly non-interest income, and follows prior expansions such as the PFM Asset Management deal and Automated Investor revamp. It also positions the bank alongside JPMorgan and Bank of America, which are similarly enhancing advisory and wealth-management services to boost fee revenues.