U.S. Bank survey shows 62% of Gen Z sees stocks as more realistic wealth path than homeownership
USB•Crypto, stocks and investing complexity
Crypto appeal remains high, though trust fell for 30% of Gen Z and 28% of Millennials; trust in stocks rose for 33% and 29%, respectively.
Investing complexity is rising: 72% cite more difficulty, 75% want more guidance, and only 14% have used generative AI tools.
U.S. Bank survey findings on Gen Z and Millennials
U.S. Bancorp survey found Gen Z and Millennials start wealth-building earlier, yet report stalled progress amid debt and high housing costs.
Home ownership remains a top five-year priority, though 29% of Gen Z and 26% of Millennials have given up for financial reasons.
The stock market is seen as a more realistic wealth path than owning a home by 62% of Gen Z and 61% of Millennials.




