Kevin Guest returned as CEO while retaining his board chair role, aiming to sharpen USANA’s strategic focus and drive sustainable growth. He set six priorities: strengthening global brand positioning, enhancing customer and partner experience, reinvigorating sales momentum, advancing product innovation, improving operational efficiencies through cost management and executing with accountability.

USANA increased inventory by $35 million (48%) to $107 million at fiscal year-end to support venture brands Rise Wellness and Hiya. This build funds Protein Pops launches at major retailers like Costco and Hiya’s channel expansion into Target, Canada and the U.K., with elevated inventory planned through fiscal 2026.

Management expects consolidated net sales to grow roughly 4% in fiscal 2026, driven primarily by Rise and Hiya alongside expanded direct-to-consumer and retail channels in a 52-week year. Rise Wellness is projected to operate near break-even, while the mix of venture and legacy products may pressure consolidated margins.

USANA guided to an effective tax rate of 55%–60% for fiscal 2026, citing geographic misalignment of revenue and costs. Executives said future cost efficiencies, in-house manufacturing shifts and broader omnichannel diversification should help lower the tax rate and boost profitability over time.