USANA expects omnichannel brands to generate about 18% of 2026 revenue
USNA•USANA Health Sciences expects omnichannel brands to generate about 18% of fiscal 2026 revenue, with direct selling accounting for about 82%.
1. Revenue channel outlook
USANA expects omnichannel brands to generate about 18% of fiscal 2026 revenue, while direct selling accounts for about 82%. Hiya and Rise Wellness are expanding through retail, e-commerce and international markets.
2. Margins and cash
Core Nutritional operating margin rose to 4.1% from 1.2% a year earlier, and rebuilding active customers remains the company’s top priority. Cash totaled $179 million with no debt, while free cash flow reached $36 million through the third quarter.
