USANA’s Protein Pop Plus Launches at 607 Costco Stores with 30g Protein
USANA Health’s Rise Wellness unit rolled out Protein Pop Plus at all 607 U.S. Costco stores, offering a unique clear, carbonated beverage with 30 grams of protein in a 12-oz can. The zero-sugar, no-sweetener, no-caffeine drink blends whey isolate and bovine collagen.
1. Nationwide Launch at Costco
USANA Health Sciences’ subsidiary Rise Wellness has introduced Protein Pop Plus at all 607 Costco warehouses across the United States, marking the brand’s first carbonated clear protein beverage in this major retail channel. This expansion leverages Costco’s national footprint to accelerate brand visibility and sales volume.
2. Unique Protein Pop Plus Formulation
Protein Pop Plus delivers 30 grams of protein per 12-ounce can by combining whey protein isolate with bovine collagen. The clear, lightly carbonated drink contains zero sugar, no artificial sweeteners, no caffeine, and is gluten free, targeting health-conscious consumers seeking functional nutrition.
3. Growth Strategy and Market Positioning
Following a successful nationwide launch of the original Protein Pop in Target stores, USANA’s step into Costco with a higher-protein variant underscores its focus on retail partnerships as a growth engine. The company plans to roll out additional flavors this fall and showcase both the original and Plus formulas at Natural Products Expo West 2026.
4. Corporate Ownership and Financial Implications
Rise Wellness, fully owned by USANA Health Sciences, strengthens USANA’s portfolio of functional foods and beverages alongside Rise Bars and Hiya Health Products. Expanded retail distribution and product innovation may support USANA’s revenue growth and enhance its competitive positioning in the functional beverage sector.