Veritone signs multi-year ATP Media licensing deal for ATP Tour tennis archive in North America

VERI•2026-09-29

Veritone signed a multi-year agreement with ATP Media to archive, host, process, manage rights to, market and license ATP Tour archive footage in North America.

1. Archive licensing deal

The agreement will make ATP Media footage available through Veritone’s AI-driven Digital Media Hub, which offers metadata tagging, search and e-commerce transaction capabilities. Veritone said the partnership expands its sports licensing portfolio and targets incremental revenue by licensing archival media to third parties.

Veritone signs multi-year ATP Media licensing deal for ATP Tour tennis archive in North America

1. Archive licensing deal

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