Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV

VSNT•2026-11-02

MS NOW is expanding its direct-to-consumer membership to connected TV platforms, offering its live feed without a cable subscription for the first time. Membership costs $7.99 per month or $79.99 per year.

1. Streaming expansion

MS NOW said its 24/7 live feed is now available on Roku, Apple TV, Samsung, Google TV and Amazon Fire TV. Members can also watch full episodes on demand through the network's app on those platforms, while other viewers can access live coverage by signing in with a participating TV provider.

2. Planned features

The company plans to add member-exclusive series, twice-daily live Q&As with its journalists and other live events and features to the connected TV experience in the first quarter of 2027.

Versant's MS NOW brings streaming membership to Roku, Apple TV and Fire TV

1. Streaming expansion

2. Planned features

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